Safaricom has launched PATA MORE, a new campaign in the Rift Valley region aimed at giving customers and businesses more value, convenience and flexibility across connectivity, M-PESA and digital services.
The campaign brings together a range of offers designed to give customers more data, improved payment convenience, enhanced merchant benefits and additional digital services.
Under the new offers, customers will get 250MB of data for KES 20, valid for 24 hours, up from the previous 150MB. They can also access 1.5GB for KES 99, valid for 24 hours, up from 1GB.
The KES 1,000 monthly data bundle has also been enhanced, with customers now receiving 21.5GB, more than double the previous 10GB allocation.
More value for M-PESA and Pochi merchants
PATA MORE also introduces changes aimed at giving M-PESA customers and small businesses greater value when making and receiving payments through Pochi la Biashara.
Under the Pochi Kadogo offer, customers can now make Pochi transactions of up to KES 200 for free, an increase from the previous KES 100 threshold.
For transactions above KES 200, transaction fees will be capped at KES 50 for the next 90 days, giving customers greater predictability when making payments.
Safaricom says Pochi also provides merchants with access to a range of financial tools, including Taasi Pochi loans, savings and investment opportunities through Ziidi Pochi, and income protection through Tuunza Mapato.
Merchants can additionally earn up to 10 per cent commission by selling airtime, creating another income stream while serving their customers.
Payment at merchant outlets will also be made easier through Scan and Tap to Pay, giving customers faster and simpler ways to complete transactions.
Safaricom has further increased the Lipa na M-PESA Buy Goods Kadogo threshold from KES 200 to KES 500. The move is expected to enable small businesses to retain more of what they earn as more customers embrace digital payments.
New value for device buyers, riders and households
Customers seeking to upgrade their phones will receive additional value through a combination of data, voice connectivity and device insurance.
Among the devices being offered is the Neon Ultra 2 smartphone, available through daily repayments of KES 55, together with device insurance.
Drivers and riders subscribed to Bundle Ya Deree/Boda will also benefit from packages combining connectivity with tools designed to support their work.
The packages include free access to ride-hailing applications, Google Maps and Tuunza Mapato insurance, giving drivers and riders connectivity alongside work-related services and protection.
At home, Safaricom Fibre customers will benefit from internet speeds of up to 2.5 times faster across plans, as well as family sharing and flexible connectivity options.
Businesses to get faster Fibre and cybersecurity protection
Businesses have not been left out of the PATA MORE campaign.
Customers subscribed to Fibre for Business will receive enhanced value through faster internet speeds and built-in cybersecurity protection.
The protection is designed to help businesses block harmful websites, prevent risky downloads and flag suspicious activity in real time, adding another layer of security to business connectivity.
One App brings Safaricom services together
The campaign also seeks to simplify how customers access and manage Safaricom services through the One App.
Customers can use the app to manage their connectivity, browse available offers and access customer support from one platform.
They can also interact with Zuri through WhatsApp or One App, while customers who need assistance can dial 100 to speak to the Zuri Voice Bot.
Speaking during the launch, Safaricom CEO Peter Ndegwa said the company had designed the campaign around the everyday needs and choices of its customers.
“We understand that every choice our customers make matters, whether it is staying connected, sending money, running a business or supporting their families,” Ndegwa said.
He said Safaricom continues to listen to customers and develop solutions that provide practical value, simplicity and support.
“Through PATA MORE, we want to give our customers more from the services they rely on most, and ensure we continue to show up for them with care, simplicity and support when they need us most,” he added.
Safaricom said PATA MORE reflects its continued commitment to creating value by bringing together connectivity, digital tools and customer care into a seamless experience for customers and businesses.
The company has also released a media kit containing the full list of products, benefits and pricing under the campaign.
Safaricom’s wider footprint
Safaricom is the leading telecommunications company in East Africa, with a stated purpose of transforming lives by connecting people to people, people to opportunities and people to information.
The company says it keeps more than 71.6 million customers connected across Kenya and Ethiopia and plays a significant role in the economy, supporting more than 1.13 million jobs directly and indirectly.
Its total economic value was estimated at KES 1.1 trillion (USD 8.5 billion) for the 12 months through March 2025.
Listed on the Nairobi Securities Exchange, Safaricom reported annual revenues of KES 400 billion as at March 2026.
The company provides connectivity through 2G, 3G, 4G and 5G networks, which collectively cover more than 99 per cent of Kenya’s population.
Its subsidiary, Safaricom Telecommunications Ethiopia, has deployed its network and services as part of Ethiopia’s digital transformation.
Safaricom is also an equal opportunity employer and says it actively recruits staff from diverse backgrounds that reflect the communities it serves. The company is committed to equal gender representation at all levels and has set a target of achieving 50:50 gender parity in senior management.
On sustainability, Safaricom says it continues to work towards the Sustainable Development Goals by improving energy and resource efficiency across its network and facilities, with the aim of reducing carbon emissions and fuel consumption.
By Amos Lumbasi
Established Award Winning Journalist, currently based in Nakuru.