The County Government of Nakuru, in collaboration with NaxCity Kenya and various stakeholders, has launched the “Tembea Nakuru” campaign.
This is aimed to promote Nakuru as a premier tourism and investment destination.
The initiative focuses on showcasing over 30 lesser-known tourism sites within the county, leveraging media platforms to market Nakuru during the festive season.
County Trade Executive Stephen Kuria emphasized the campaign’s role in giving Nakuru a competitive edge in tourism, urging stakeholders to seize the December holiday season for marketing efforts.
Tourism and Culture Chief Officer John Koech highlighted Nakuru’s unique features, including being the only city with both a lake and a national park, six lakes, and several prehistoric sites.
NaxCity Kenya Limited Executive Director Catherine Kanyi pledged to address gaps in the county’s tourism landscape through the campaign. Sarova Hotels Nakuru’s General Manager Duncan Mwangi noted that the initiative would create significant opportunities for collaboration in the hospitality and tourism sectors.
Other stakeholders, including the Kenya Wildlife Service, Kenya Association of Travel Agents, and various local organizations, aim to use the platform for capacity building, community involvement, and promoting Nakuru’s tourism potential.
The campaign’s launch included visits to the Kariandusi Museum and Utamaduni Nature Park to showcase Nakuru’s rich heritage and artifacts.
