The Smirnoff Battle of the Beats season II crowned Edwin Gitonga a.k.a Rajyz the DJ the second winner of the hotly contested deejaying competition.
All winning DJ acts walk away with a MacBook pro laptop, a flight case and a 2TB hard-discs.
Barely two weeks from the inaugural season opener in Thika, the DJ talents did not disappoint in Nakuru, with over 100 DJs turning out for the one-day audition session where the final six went toe to toe bringing the crowd at Club Sebs to their feet in pulsating battle that saw Rajyz the DJ come out victorious as the undisputed Smirnoff Battle of Beats Nakuru edition champion.
Rajyz the DJ becomes the second overall winner of the Smirnoff Battle of the Beats season II deejaying competition that will see other aspiring Deejays battle it out in the other three remaining editions in Kisii, Mombasa, and Nairobi.
The new regional format of the competition has already seen hundreds of participants audition for the competition boding well the remaining regional competitions.
Speaking in Nakuru, a key judge in her second season, DJ Mellow expressed her excitement at the talent level in Nakuru urging more Dj hopefuls to audition for the remaining editions to get the opportunity compete at the highest level.
“We are excited to be here in Nakuru as we have witnessed some epic battles and fierce rivalries during the of Smirnoff Battle of the Beats Nakuru edition. The talent pool around the different regions in country is enormous and we are encouraged by the turnout of Kenyans during the auditions process. We are employing even more Dj hopefuls to audition and get the opportunity to participate in this new entertainment wave that is Smirnoff battle of the Beats.,” said DJ Mellow.
This even as Kenya Breweries Limited vowed to continue to revamping the Kenyan Entertainment scene through the ‘Smirnoff Battle of Beats competition’.
The Competition is aimed at revamping the sector by giving training to the young upcoming DJs across the country.This is in line with brand Smirnoff which is founded on key pillars of Music, Art, Dance and Fashion, all cornerstones of a vibrant and creatively driven society.
‘Smirnoff Battle of the Beats’ season two is officially on after its launch at the ArtCaffe, Westminster, and Nairobi.
Addressing media in Nakuru on Friday during the competition Nakuru edition in which Rayjx the DJ was crowned the winner, Ms Christine Kariuki – Brand Manager Smirnoff reiterated that the ‘Smirnoff Battle of Beats competition’ is a platform to nurture talents.
“Battle of Beats Competition is one of the platforms that allow us to nurture talents of the young upcoming DJs. So what we are trying to do is to empower and grow the music industry in the country as Smirnoff we are committed to doing this” she said.
The Brand Manager revealing that their focus is across the country to enable them reach out to more talents.After Nakuru where 6 DJs had been shortlisted, she says the Battle of Beats Competition season two is headed to Mombasa.
“After Nakuru we are headed to Mombasa. We are going to many regions so that we can reach out to many” she said.
Since its launch, the ‘Smirnoff Battle of the Beats’ second edition has helped nurture many upcoming DJs.Those who win in the competition also bag several goodies among them the full DJ kit as well as training and mentorships.
Ms Kariuki urging the upcoming DJs in the country never to keep but come forward, grab and make use of the available opportunity.
“Winning is big but again it’s not just about winning but we giving them decks and full kit of what they need besides training and mentorship. So my appeal to the upcoming DJs make good use of the platform” said the Smirnoff Brand Manager.
The next phase of the competitions will head to Kisii, Mombasa and Nairobi in the coming weeks where fans will get the opportunity to see their favorite DJ’s like Mellow, Stylez and Hypnotiq and some of the best Kenyan deejaying talents delivering electric and engaging performances on this unique stage.
The competition is part of the larger Smirnoff Mix Experience, an ongoing cross-country sensitization campaign to educate consumers on their perfect cocktail options including the Smirnoff cocktail serve.
PHOTO/Pristone Mambili:KBL Smirnoff Brand Manager, Christine Kariuki with the Smirnoff Battle of the Beats winner, Rayjx the DJ during the Nakuru edition of the competition. The competition travels next to Mombasa county to unearth the newest talents in the kenyan deejaying scene