KBL accelerates innovation line with Fruit-forward Beer

Kenya Breweries Limited (KBL) has introduced Rockshore Tropical Lager, a new alcoholic beverage with a fruit appeal.


The tropical-flavoured beer innovation, which is infused with natural tropical African fruit flavours like pineapple and passion fruit and has an Alcohol by Volume (ABV) of 4.2%, will be sold in bars and restaurants starting today for Ksh150 for a returnable bottle.


To expand the light beer category, change consumers’ perceptions of mainstream beer, and encourage them to try new products, KBL intends to attract the next generation of drinkers with relevant beverages that address the changing drink occasions.


Speaking at the launch event, KBL Managing Director Mr John Musunga said the company’s ambition to attract new customers and adapt to their shifting tastes and preferences led to the development of the innovation.


“The development of Rockshore Tropical Lager today comes in response to the growing market preference for flavorful beers with locally brewed fruit-inspired brews that can increase the base of consumers to the category. Our consumer surveys on the market trends for alcoholic beverages have revealed that a younger generation of customers prefers beers that are lively, colourful, and exciting,” said Mr Musunga.


“This new brand supports our company’s overarching mission to heavily invest in innovation in the creation of alcoholic beverages that meet the changing taste and demographics, which has enabled KBL to attract new consumers,” he continued.


EABL Marketing and Innovations Director Anne-Joy Michira reaffirmed that the goal of the company’s inclusion of Rockshore Tropical Lager is to interact with a constantly changing consumer base through flavoured offerings.


“We are incredibly excited to introduce Rockshore Tropical Lager to Kenyan consumers. This is a product that resonates with a large part of the target population, who have a sweeter palate that is not addressed by mainstream beers. It presents a fantastic recruitment potential. With its crisp, clean flavour and exquisite tongue feel, Rockshore Tropical Lager gives a more reviving, lively, and savoury tasting experience, according to Ms Michira.


In the upcoming weeks, Rockshore Tropical Lager will be made available across the nation, with a market roll-out anticipated shortly after.


KBL has emphasized innovation as one of the company’s key growth pillars, with the company’s profit growth in the financial year ending June 2022 being partially attributed to investment behind brands and innovation in the route to market in response to consumer behaviour shifts.

PS Hinga commissions construction of sh600m market in Nakuru

Residents of Nakuru County are set to benefit from a national government’s Sh 600milion Market project.

The Market to be constructed at the old Nakuru Fire station grounds is part of the County government of Nakuru plan to decongest Nakuru’s Central Business Centre.

Speaking in Nakuru on Wednesday during the ground breaking ceremony as well as handing over the site to the contractor, Principal Secretary (PS) State Department of Housing and Urban Development Charles Hinga said the project is a plus to Nakuru residents.

According to the PS, the project is an illustration on how counties can work together with the national government to realize more development at the grassroots.

“I am here to launch the construction of this market and it’s going to be one of the big markets. And this is a perfect good working relationship” said Hinga.

Nakuru governor Lee Kinyanjui on his part lauded the national government for considering Nakuru through the project.

While noting that Nakuru town planning was done 30 years ago, Kinyanjui was categorical that there was need for more social amenities due to the continued growth in population.

He also commended the upcoming national government’s housing scheme that will see residents own apartments at an affordable amount.

The county boss revealed that there are also plans to construct a modern bus park next to the Nakuru slaughter House with ground breaking expected soon.

“We are very grateful to the national government for this project as it is a boost to our town that planning was done like 30 years and currently need more markets and stages” he said.

The new market once complete will be able to accommodate a capacity of 3,000 traders.





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